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Business Development Representative

“Streamline your cannabis supply chain and unearth your data”

Backbone builds best-in-class supply chain software to help the leading cannabis and hemp companies track and visualize their data. The platform adapts to our customers’ unique requirements and connects hardware to software, helping them stay compliant, increase profitability, and make better decisions.

The Backbone Sales team is on the frontlines, introducing the product and our vision to the industry and to potential customers. The success of the company relies on us bringing in new customers and we’re closing new deals every week with the most exciting names in cannabis and hemp. We’re passionate about our people, our customers, our values and our culture, and we’re always looking for new team members with a growth mindset, the focus to solve for today, and the vision to build for the future. The role of the BDR is critical to the success of the sales team, helping to build the pipeline and generate demand that serves to fuel our growth. 

We are a California-born company, serving customers globally. Around the world, cannabis and hemp growers are facing an increasing market demand. Producers are faced with new challenges in their supply chain on an unprecedented scale. Founded in 2017, Backbone created a pioneering supply chain management software to solve these problems. Our team has witnessed first-hand the struggles and challenges cannabis and hemp growers faced in Humboldt County, CA and across the country and we are inspired to solve their problems. 

Backbone is where owners and operators can take control of their process, be more efficient, maintain compliance, and manage their custom processes more easily in this ever-changing industry. As our customers’ needs grow and change, so does Backbone, and our goal is to help them succeed. The Backbone team consists of engineers, product managers, and savvy problem solvers from Oracle NetSuite, Sage Intacct, and Intuit, working alongside seasoned Humboldt County cannabis operators with decades of experience. Current customers include some of Cannabis’ best brands, like Cookies, Natura, Eden, and Big Oil. 

As a Business Development Representative (BDR) at Backbone, you will

  • Promote the value of the Backbone platform to inspire potential customers. 

  • Take initiative to generate leads and book meetings by means of networking and outbound prospecting across channels: email, social media, phone, and in-person

  • Work closely with Account Executives to build lists of target prospects, create outreach strategies, set appointments, and attend customer meetings.

  • Work closely with marketing to qualify incoming leads and set meetings

  • Attend events on behalf of Backbone to promote our brand and generate interest

  • Maintain a strong understanding of the Backbone platform and its value, enough to provide high-level introductions to potential customers.

  • Take an iterative approach to process and best practices, always working to understand and improve our strategy and tactics.

  • Provide additional support to Account Executives as needed.

Our ideal Business Development Representative:

  • Has a passion for cannabis and hemp, and an appreciation of its value in wellness, adult-use, and in industrial products

  • Has 1 year of experience in a customer-facing role, ideally in cannabis or B2B software

  • Is growth-oriented and ready to build on their career within Backbone

  • Is goal-oriented and biased to action, motivated to go above and beyond to delight their customers and prospects.

  • Has a mindset to add value during every customer touchpoint 

  • Is able to thrive in fast-paced startup environment 

  • Is able to manage time effectively, work independently, and be self-motivated

  • Is comfortable working within a performance-oriented team, with a large percentage of their compensation based on quotas and hitting targets

  • Is excited to partner alongside marketing and sales to help us generate demand in the market. 

  • Has a basic working knowledge of Salesforce & LinkedIn 

Desired mindset: 

We work hard at Backbone… and we prioritize work/life balance. We offer unlimited vacation time and encourage people to use it (and turn off notifications while doing so). Everyone carries at least their own responsibilities, and we support our teammates whenever we have the capacity to do so. We operate a fully remote work-force and value our employees health and happiness above all. Our team treats each other with respect and kindness. We treat our customers with respect and kindness. When we are living our lives outside of work, we treat others with respect and kindness.  Ideal candidates will uphold values of social equality and environmental responsibility. Social equity, especially as it relates to the Cannabis industry, is core to our philosophy. 

If interested, please send your resume as an attachment or link to [email protected]​.  A short note introducing yourself and describing your interest in the role is welcome.

Backbone is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, color, gender identity or expression, marital status, national origin, disability, protected veteran status, race, religion, pregnancy, sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.