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Community Manager & Email Marketing Specialist


Backbone provides technology and services that help cannabis and hemp companies manage their operations and see their supply chain clearly. Our team is a mix of longtime cannabis operators and technology veterans from leading software companies. We are committed to hiring from underrepresented communities, and ones impacted by the criminalization of cannabis. 


As the Backbone Community Manager, you will work on all things social media and email marketing. You’ll design messaging, content, and email campaigns that conveys Backbone’s brand personality and builds consumer trust. You will also offer prompt crisis management across networks in an empathetic manner that helps solve our operator’s challenges and delights our community. Email marketing will also be a specialization for you, including drip campaigns, content and event promotions, as well as list management. Other duties include:

  • Design and source creative assets including social media posts, videos, and other externally facing assets

  • Manage social media accounts across all platforms: LinkedIn, Instagram, Facebook, Twitter, YouTube, TikTok

  • Post social media content per marketing calendar, create conversations and respond to messages/comments in a timely manner,

  • Plan, develop, implement and maintain the overall company's email marketing strategy including newsletters, acquisition emails, retention, drip campaigns, and promotion emails. 

  • Create and maintain email databases for lead generation

  • Analyze campaign performance and suggest improvements

  • Ensure emails follow industry policies and best practices—GDPR experience a plus

Signs you might be a good fit for this role:

  • Have experience as a social media Community Manager, Email marketing manager, or Digital marketing specialist

  • Have strong graphic design skills 

  • Have video editing skills (preferable, but not required)

  • Have experience working in the cannabis industry, or has a personal appreciation of the cannabis industry or cannabis community/culture

  • Hands-on experience with HTML and content management systems

  • Proficient in marketing automation technology (Mailchimp a plus)

  • Working knowledge of SEO/SEM and Google Analytics

  • You are familiar with analytical and database tools

  • You’re a self-starter with strong project management skills

  • You are able to work under tight deadlines


  • We have been 100% remote since inception

  • Our team places a high value on inclusion, character, kindness, integrity, intelligence, and responsibility. We hope to find that you believe in and follow through on our commitment to social responsibility and community

  • We pay competitive salaries, provide health, dental, and vision insurance (paid 100% for employees and their dependents), and offer a 401k plan

If interested, please send your resume as an attachment or link to [email protected]​.  A short note introducing yourself and describing your interest in the role is welcome.

Backbone is dedicated to considering a broad array of candidates including those with diverse work experiences and backgrounds. Whether you’re new to cannabis or tech, returning from work after a gap in employment, or looking to take the next step in your career path, we will be glad to have you on our radar. We’re proud to be an equal opportunity employer and all qualified applicants will receive consideration without regard to age, color, gender identity or expression, marital status, national origin, disability, protected veteran status, race, religion, pregnancy, sexual orientation, conviction history or any other characteristic protected by applicable laws, regulations and ordinances.