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Product Marketing Specialist


Backbone provides technology and services that help cannabis and hemp companies manage their operations and see their supply chain clearly. Our team is a mix of longtime cannabis operators and technology veterans from leading software companies. We are committed to hiring from underrepresented communities, and ones impacted by the criminalization of cannabis. 


As a product marketing specialist, you will ensure our industry-leading products are marketed to the right people at the right time with the right information to drive leads. You will work between Marketing, Product, and Sales to ensure go-to-market teams have all they need to be successful. Responsibilities may include, but are not limited to:

  • Determine scope and strategies to promote features, integrations, and partnerships online and offline

  • Curate a library of features, benefits, collateral, and resources

  • Project manage the creation of new collateral by interfacing with teams to turn product details and copy into lead generating assets

Signs you might be a good fit for this role:

  • You are an information broker who builds collaborative relationships and learns from diverse perspectives

  • You have empathy for varied audiences and can tell stories in ways those audiences can hear

  • You have ideated, planned, executed, and reported on the success of comprehensive marketing campaigns that promote products and services online and offline

  • You enjoy coaching and guiding teammates towards successful outcomes

  • You’re a generalist, like a Swiss Army knife, and you relish trying new things—even in the face of ambiguity

  • Ship and iterate is your go-to approach


  • We have been 100% remote since inception

  • Our team places a high value on inclusion, character, kindness, integrity, intelligence, and responsibility. We hope to find that you believe in and follow through on our commitment to social responsibility and community

  • We pay competitive salaries, provide health, dental, and vision insurance (paid 100% for employees and their dependents), and offer a 401k plan

  • You will report to the Marketing Lead with dotted lines into Head of Product and Head of Sales

If interested, please send your resume as an attachment or link to [email protected]. A short note introducing yourself and describing your interest in the role is welcome. 

Backbone is dedicated to considering a broad array of candidates including those with diverse work experiences and backgrounds. Whether you’re new to cannabis or tech, returning from work after a gap in employment, or looking to take the next step in your career path, we will be glad to have you on our radar. We’re proud to be an equal opportunity employer and all qualified applicants will receive consideration without regard to age, color, gender identity or expression, marital status, national origin, disability, protected veteran status, race, religion, pregnancy, sexual orientation, conviction history or any other characteristic protected by applicable laws, regulations and ordinances.