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Cynthia Villamizar

Content Marketing Manager

Cynthia Villamizar serves as the Content Marketing Manager at Backbone and is thrilled to connect the dots between her past lives in cannabis and tech. 

Cynthia started her career at Google and over six years worked with a variety of teams from sales in Mt. View, Lima, and Bogota, to Ad Operations in Mexico City, and Waze Product Marketing in New York. 

Eventually, Cynthia decided to keep her daydream and leapt head-first into the cannabis industry. She tried her hand at everything from doing product demos, to hosting cannabis events, and crafting educational content.

Most recently, Cynthia served as the Director of Northern California Sales at Kikoko, a women-centric cannabis startup and the first-ever cannabis company featured in Oprah's O Magazine. Cynthia holds Bachelor’s degrees in Communications Studies and Spanish from Vanderbilt University, and was a Fulbright Binational Business Scholar in Mexico City. 

Outside of work, you can find Cynthia memorizing reggaeton lyrics and thinking about how to get more people of color into the room where it happens.

You can learn more about Cynthia on LinkedIn and Instagram.

It’s your process. Let’s envision it together.

If you are looking to scale efficiently, prepare for global trade, align with GMP/ISO standards, or just simply getting off of spreadsheets to ensure you are audit-ready, Backbone is the platform to help you do it right.

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