Business Development Representative
Maranda serves as Business Development Representative at Backbone. She is responsible for prospecting into strategic business accounts, driving sales growth and pipeline expansion, and producing creative strategies for generating awareness and excitement about what Backbone has to offer potential clients. She believes in utilizing accurate reporting and data analytics to aid decision-making and is focused on improving visibility within production practices to promote successful supply chains, maintain compliance, and to ease audit processes.
Maranda joins Backbone with a wealth of knowledge and experience as a Tax Analyst and Quantitative Services Consultant for Ernst and Young. She also brings over ten years of legacy cannabis cultivation and manufacturing experience and is a deep believer in the potential of cannabis—its value in wellness, recreation, and industrial products, and in the mission to create social equity as the industry matures.
Maranda graduated from the University of North Florida with a degree in International Relations: Political Science and International Business.
You can learn more about Maranda on LinkedIn.